rate card 2009
All prices are net (for advertising agencies). For preferred placement, inserts and gatefolds please contact advertising@therealdeal.com.
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| Size (pixels) | Load | Loops/Animation | CPM | |
|---|---|---|---|---|
| Leaderboard (IAB) | 728 x 90 | 40K Initial/100K polite | $30 net | |
| full banner (IAB) | 468 x 60 | 40K Initial/100K polite | $20 net | |
| Large rectangle (IAB) | 336 x 280 | 40K Initial/100K polite | $25 net | |
| Large banner (custom) | 468 x 190 | 40K Initial/100K polite | $30 net | |
| webcast (custom) | 300 x 250 | 40K Initial/100K polite | $6,000/month or $1,500 per | |
| short banner (custom) | 336 x 60 | 40K Initial/100K polite | $15 net |
SEND FILES TO: advertising@therealdeal.com 158 West 29th Street, New York, NY 10001
For more information about advertising contact us: 212.260.1332
IMPORTANT: To prevent pre-press problems and ensure good reproduction, please follow these guidelines: The Real Deal accepts only standard JPG and GIF files. The ad and all images used must be RGB and optimized for the web. The Real Deal is not responsible for reproduction of ads that don't meet these specifications and requirements.
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